Wool marketing body The International Wool Secretariat (IWS) has
appointed former Asda PR manager Jeni Cropper to co-ordinate global PR.
Cropper is now looking for a PR agency with international experience to
assist with her communication plans for the IWS, which owns the Woolmark
Under the title of international PR and trade communications manager,
Cropper will be responsible for creating trade and consumer PR
strategies for IWS’ 20-plus worldwide branches.
She left Asda’s six-strong PR division earlier this year to take up a
temporary job handling Vauxhall/Opel’s sponsorship of Euro ’96.
Reporting to the IWS’ head of marketing David Conners Cropper will
promote the development of yarns and fabrics such as the new wool/Lycra
mix called New Suit.
She will also communicate with the trade via titles like Drapers
Record, attend industry shows and reach consumers through the lifestyle