NEWS: Record number of entries for PR Week Awards

The Body Shop International and McDonald’s carried off a bundle of trophies between them at this year’s PR Week Awards.

The Body Shop International and McDonald’s carried off a bundle of

trophies between them at this year’s PR Week Awards.



For its campaign on behalf of the late Ken Saro-Wiwa and the Ogoni

people of Nigeria, the Body Shop won the coveted Campaign of the Year

Gold award, as well as the award for Best International Campaign. The

company also won In-house Department of the Year award.



The McDonald’s in-house team also took three awards. It won the Best

Crisis Management category, for its response to this year’s BSE scare,

and head of communications Mike Love won the title of PR Professional of

the Year. The Craft award for Best Internal Publication went to McNews.



The Consultancy of the Year Gold award went to the Red Consultancy.



There were a record 550 entries to this year’s awards, which were

presented at London’s Grosvenor House Hotel on Wednesday night.



Awards supplement inside



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