NEWS: PR firms jostle for French Telecom sell-off

Five financial PR consultancies are pitching this weekend to work on the communications programme for one of France’s highest profile privatisations to date: France Telecom.

Five financial PR consultancies are pitching this weekend to work on the

communications programme for one of France’s highest profile

privatisations to date: France Telecom.



Gavin Anderson, CPM et Compagnie, Media Finance, IS Conseil and Euro

RSCG Finances have been called to make presentations in Paris on

Saturday. Executives from France Telecom and the French Ministry of

Economics and Finance will oversee the selection. The privatisation

itself falls under the responsibility of Francois Fillon, minister for

the post office, telecommunications and space.



Most of the French agencies have teamed up with UK partners in a bid to

publicise the sell-off to international investors. IS Conseil, which

advised on the privatisation of aluminium and packaging firm Pechiney

last year, is joined by its exclusive partner Ludgate while Euro RSCG is

pitching with Dewe Rogerson. Gavin Anderson has its own French arm and

will offer access to the Omnicom network.



The second largest telecommunications company in Europe, France Telecom

will come to the market in April 1997. The first tranche of the share

offering will be for about 20 per cent of its capital and is expected to

raise FFr30 billion (pounds 3.6 billion).



Several other state-owned firms, including Credit Lyonnais, defence and

electronics group Thomson, the rest of Renault and Air France, have also

been earmarked for future privatisation.



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