The Vodafone Foundation has called in Slice PR to support its Kick4Life initiative, a football charity based in Lesotho. It will involve a series of events in the run-up to the World Cup in South Africa in June. The account, won after a two-way pitch, will be headed by director Greg Jones.
National Family Week has asked Parys Communications to help promote the benefits of a positive and active family life in the build up to its annual event. Parys will run a PR campaign to raise the event's profile, which takes place from 31 May to 6 June, targeting national consumer media, regional press and broadcast.
Amnesty International used Mother's Day as a hook to launch a film in the Houses of Parliament that calls for the UK Government to make maternal and newborn health a priority in its international development. The campaign is backed by celebrities including Keira Knightley, Annie Lennox and Beverley Knight.