A PRWeek poll of 3,000 people found 51 per cent were aware of such stories. Some 37 per cent of people said the Ashcroft coverage had damaged the Tories' reputation.
Worryingly for the Conservatives, 37 per cent of people also remembered the 2006 story of leader David Cameron cycling to work, trailed by a chauffeur-driven car, in a botched attempt to display his green credentials.
Some 18 per cent believe this story affected the party's current reputation.
Read the complete results.