Lord Ashcroft story has hurt Tory reputation, PRWeek survey reveals

More than a third of voters feel the Conservative Party's reputation has been hit by recent stories about the tax s­tatus of deputy party chairman Lord Ashcroft.

Voters rank Tory stories: PRWeek survey
Voters rank Tory stories: PRWeek survey

A PRWeek poll of 3,000 people found 51 per cent were aware of such stories. Some 37 per cent of people said the Ashcroft coverage had damaged the Tories' reputation.

Worryingly for the Conservatives, 37 per cent of people also rem­embered the 2006 story of leader David Cameron cycling to work, trailed by a chauffeur-driven car, in a botched attempt to display his green credentials.

Some 18 per cent believe this story aff­ected the party's current reputation.

Read the complete results.

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