Shandwick Asia has appointed Lume Liao as the new MD of the
agency’s Taiwan office. Liao joins from Hill and Knowlton in Taipei,
where she was deputy MD for a year. She will report to Shandwick Asia
chief executive, Charles Lankester, and oversee the Taipei office’s
ten-strong team. The accounts she will work on include Mastercard,
Chrysler and SmithKline Beecham. Liao replaces Vivian Fung, who has left
for personal reasons.
Before joining H&K, Liao was vice president of marketing for cable and
satellite movie channel HBO.