LONDON: US computer network provider Fore Systems has appointed MMD
to handle its PR across Central and Eastern Europe, the UK and Ireland a
new six-figure account.
Fore Systems previously used advertising and PR agency Smith and Jones
in the UK and Ireland, but has not employed PR agencies in Central and
Eastern Europe before.
Fore Systems is currently negotiating with MMD to extend its contract
into other countries in western Europe, the Middle East and Africa. Fore
Systems employs Herald Communications in France and HBI Helga Bailey in
The account will be led out of MMD’s London, Prague and Budapest offices
and involves corporate media relations and product PR as the company
seeks to raise its brand awareness. It will cover all Central and
Eastern European countries, with a particular emphasis initially on
Hungary and the Czech Republic.
Fore Systems is based in Pittsburgh and its clients include Eurotunnel
and US telecom giant MCI Communications. Last July, the company reported
quarterly net profits up 189 per cent on the same period last year to
pounds 9 million. The firm bought California-based network provider
Berkeley Networks earlier this month.
- Visa International has hired MMD to handle its PR in the Czech
Republic and Slovakia, following a competitive pitch (PR Week, 18
September). Visa previously employed Donath Burson-Marsteller in the
Czech Republic and did not have an agency in Slovakia.