Thames Water has extended its public affairs brief beyond
Westminster and Brussels to America, Asia and western Europe and has
appointed APCO to the account.
Thames Water requires international public affairs as it is increasingly
bidding for contracts to supply water and waste services in deregulated
markets outside the UK.
APCO pitched against Bell Pottinger Public Affairs and incumbent agency
Political Context, which has held the account for almost two years.
APCO’s fee is close to six figures and expected to increase.
The brief is for a full public affairs service covering monitoring,
strategic government relations advice and political contact-building. It
will cover Thames Water’s existing public affairs agendas in
Westminster, Brussels and Asia as well as its developing interests in
north and south America, Belgium and Germany, all countries in which it
has no presence at the moment.
Jonathan Russell, corporate affairs director at Thames Water, said that
the agency change was needed to handle the ongoing regulatory price
review and international marketing opportunities.