CNT, the government agency which manages and markets land and
property inherited from the former new town and urban development
corporations in England, has appointed Regester Larkin to handle its
Charles Barker BSMG, Shandwick Welbeck and Countrywide Porter Novelli
also pitched for the three-year account, worth a six-figure fee. CNT is
also seeking four regional PR agencies in Milton Keynes, Peterborough,
Telford and the north west.
Regester Larkin has been briefed to promote the 4,720 hectares of land
which CNT holds and is in charge of selling off.
A minority of this land is already built on and CNT will be responsible
for leasing those buildings. CNT inherited the land from the new town
development corporations - the last of which was wound up in 1992 - and
the urban development corporations, which were disbanded last March.
Regester Larkin will also handle CNT’s positioning in its merger with
urban regeneration agency English Partnerships, which is due to happen
in April 2000.
Paul Griffiths, assistant business development director at CNT, said:
’With all this turmoil, we need to promote a better understanding of the
role and remit of CNT in the marketplace. We also need to position
ourselves in the run-up to the merger.’