The agency will primarily drive awareness and trial of Caffe Latte, the firm's range of fresh iced coffee drinks through a PRexperiential campaign. Frank starts work immediately, with the brief including a combination of both PRexperiential and more traditional PR activity.
Julie Plant, Managing Director at Emmi UK, said: 'We know our products taste great so our brief is to take Emmi mainstream in the UK to generate trial and stand-out media exposure. We are delighted to have Frank PR on board, who have shown impressive creativity and real enthusiasm for our products.'
The team at Frank will be headed up by Damon Statt on the PRexperiential side, with Nicole Rose leading the PR activity.
Emmi is the largest Swiss milk processor, focussing on the development, production and marketing of a full range of dairy and fresh products as well as the production, ageing and trade of primarily Swiss cheeses.