After years of small and silver screen presentations of PRs as
Bolly-guzzling air-heads or Machiavellian schemers, step forward please
- the PR heroine.
In the coming British film The Sea Change, ex-Bond girl Maryam D’Abo
plays Alison, the head of a financial PR agency. And, like all real-life
PR types, Alison is intelligent, laid-back, successful, emotionally
balanced, designer-clad and outstandingly beautiful.
But, unlike most non-celluloid PR people, Alison doesn’t let her work
overshadow her life. Indeed, the ’sea change’ in the title, charts her
persuasion of City hot-shot boyfriend Rupert that there’s more to life
than long hours, lucrative deals and business lunches.
The film’s promoter Penny Stephens, founder of entertainment PR and
marketing outfit Eye Communications, believes real-life PR is also
moving in a more laid-back and informal direction.
And is her life like that? ’Well, not at the moment, because I’m winning
loads of business ...’
Back to real life, then.