Diary: The real life of a real live PR heroine fails to live up to the screen test

After years of small and silver screen presentations of PRs as Bolly-guzzling air-heads or Machiavellian schemers, step forward please - the PR heroine.

After years of small and silver screen presentations of PRs as

Bolly-guzzling air-heads or Machiavellian schemers, step forward please

- the PR heroine.



In the coming British film The Sea Change, ex-Bond girl Maryam D’Abo

plays Alison, the head of a financial PR agency. And, like all real-life

PR types, Alison is intelligent, laid-back, successful, emotionally

balanced, designer-clad and outstandingly beautiful.



But, unlike most non-celluloid PR people, Alison doesn’t let her work

overshadow her life. Indeed, the ’sea change’ in the title, charts her

persuasion of City hot-shot boyfriend Rupert that there’s more to life

than long hours, lucrative deals and business lunches.



The film’s promoter Penny Stephens, founder of entertainment PR and

marketing outfit Eye Communications, believes real-life PR is also

moving in a more laid-back and informal direction.



And is her life like that? ’Well, not at the moment, because I’m winning

loads of business ...’



Back to real life, then.



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