Spink PR called in to support launch of online journal SelfCare

Healthcare communications specialist Spink has been briefed to launch a new online academic journal devoted to the rising need for consumer-led healthcare.

Co-editor: Steve Mann
Co-editor: Steve Mann

Aimed at healthcare professionals and pharmaceutical marketers, the on-line journal SelfCare  will feature research, reviews, video debates, discussion and opinion articles exploring all aspects of self care, including its impact on public health policy.

Spink's online communications campaign to launch SelfCare will include a twitter platform, Linkedin group and media-seeding campaign via RSS feeds and on-line releases.

The agency will aim to drive awareness, as well as subscribers, by generating on-line traffic to the site. The journal is co-edited by a former medical director at Johnson & Johnson, Dr. Steve Mann and professor Eric Brass, a former chair of the FDA advisory committee on non-prescription medicines.

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