Edelman PR has won a strategic and consumer communications account
with Heineken to promote its beer. The account was previously held by
Bill O’Herlihy Communications, also in Dublin. ’This is a very rich PR
account,’ said Patrick Conway, marketing director of Murphy Brewery, a
subsidiary of Heineken. ’Drink has a very high profile and Heineken is
one of the highest advertising spenders on the Irish market.’ The
contract has to be finalised and he would not disclose the fee
structure.