Edelman PR has won a strategic and consumer communications account with Heineken to promote its beer. The account was previously held by Bill O’Herlihy Communications, also in Dublin. ’This is a very rich PR account,’ said Patrick Conway, marketing director of Murphy Brewery, a subsidiary of Heineken. ’Drink has a very high profile and Heineken is one of the highest advertising spenders on the Irish market.’ The contract has to be finalised and he would not disclose the fee structure.
Edelman PR has won a strategic and consumer communications account
with Heineken to promote its beer. The account was previously held by
Bill O’Herlihy Communications, also in Dublin. ’This is a very rich PR
account,’ said Patrick Conway, marketing director of Murphy Brewery, a
subsidiary of Heineken. ’Drink has a very high profile and Heineken is
one of the highest advertising spenders on the Irish market.’ The
contract has to be finalised and he would not disclose the fee
structure.
