PR EUROPE: DUBLIN - Edelman heads Heineken account

Edelman PR has won a strategic and consumer communications account with Heineken to promote its beer. The account was previously held by Bill O’Herlihy Communications, also in Dublin. ’This is a very rich PR account,’ said Patrick Conway, marketing director of Murphy Brewery, a subsidiary of Heineken. ’Drink has a very high profile and Heineken is one of the highest advertising spenders on the Irish market.’ The contract has to be finalised and he would not disclose the fee structure.

Edelman PR has won a strategic and consumer communications account

with Heineken to promote its beer. The account was previously held by

Bill O’Herlihy Communications, also in Dublin. ’This is a very rich PR

account,’ said Patrick Conway, marketing director of Murphy Brewery, a

subsidiary of Heineken. ’Drink has a very high profile and Heineken is

one of the highest advertising spenders on the Irish market.’ The

contract has to be finalised and he would not disclose the fee

structure.



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