German transportation and aerospace company Daimler-Benz has hired
Lowe Bell Communications to help devise an international corporate
Lowe Bell have advised Daimler-Benz on a project basis in the past, but
this month the company confirmed it would be retaining Lowe Bell. The
account is worth pounds 500,000.
Lowe Bell is the first to hold the account, as the company has
previously used agencies for corporate PR on a project basis only. There
was no competitive pitch for the work.
’We’ll be giving strategic advice,’ said Lowe Bell chairman Sir Tim
Operational work will be done in house by Daimler-Benz. The company
announced a management restructure in January this year, aimed at
increasing its capacity to act quickly in global markets.
Management tiers between the board and operating business units were
stripped out. As part of its restructure, the company merged with
The company has sold off some of its businesses and will now concentrate
on transportation, traffic systems and services. It has reduced its
business units from 35 to 23.
Daimler-Benz Aerospace is currently battling to keep Germany involved in
the Eurofighter project. It is the German partner in a conglomerate of
companies from across Europe which have undertaken to produce a military
aeroplane, the Eurofighter, due to enter service in 2001.
Germany has been debating whether to continue investing in the project,
and the final decision has yet to be taken. Eurofighter has created
18,000 jobs in Germany.