Biss wins full measure of Ballantine’s Euro PR

Allied Domecq Spirits and Wine has brought in Biss Lancaster to handle the continental European campaign for its biggest spirit brand, Ballantine’s Finest. The appointment ousts Richmond Towers as Ballantine’s retained agency from the end of August.

Allied Domecq Spirits and Wine has brought in Biss Lancaster to

handle the continental European campaign for its biggest spirit brand,

Ballantine’s Finest. The appointment ousts Richmond Towers as

Ballantine’s retained agency from the end of August.



Biss Lancaster will co-ordinate PR activities across Europe, focusing on

two programmes for the scotch whisky brand: one targeting the youth

market and the other core consumers, who tend to be men over 35.



Georgina Mitchell, account director at Biss Lancaster said the agency

would put together concepts for the core consumer campaign, and local

markets will implement them.



Euro RSCG Vitesse, sister agency to Biss Lancaster in France, will be

handling the publicity for the Ballantine’s Urban High event taking

place in Paris in October.



The Urban High is a one-day festival of youth culture which features

snowboarding stunts and music headlined by the Prodigy. Last year the

shows took place in Prague, Berlin and Milan.



The events are being set up by KLP, Biss Lancaster’s sister promotion

agency. London-based specialist music and youth agency, Kazoo, will be

responsible for targeting relevant media across Europe. Ballantine’s

sales in Europe dwarf its market presence in the UK.



Allied Domecq is ploughing over pounds 5 million into the Urban High

programme.



Scope Ketchum, who handle Allied Domecq’s corporate PR will continue to

run international project work for Ballantine’s Gold Seal, the

12-year-old deluxe brand.



Biss Lancaster is part of the Euro RSCG International Communications

network. Other agencies within the group include Clak Communicaciones

Integradas in Spain, Agenpress in Italy and ABC in Germany.



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