Allied Domecq Spirits and Wine has brought in Biss Lancaster to
handle the continental European campaign for its biggest spirit brand,
Ballantine’s Finest. The appointment ousts Richmond Towers as
Ballantine’s retained agency from the end of August.
Biss Lancaster will co-ordinate PR activities across Europe, focusing on
two programmes for the scotch whisky brand: one targeting the youth
market and the other core consumers, who tend to be men over 35.
Georgina Mitchell, account director at Biss Lancaster said the agency
would put together concepts for the core consumer campaign, and local
markets will implement them.
Euro RSCG Vitesse, sister agency to Biss Lancaster in France, will be
handling the publicity for the Ballantine’s Urban High event taking
place in Paris in October.
The Urban High is a one-day festival of youth culture which features
snowboarding stunts and music headlined by the Prodigy. Last year the
shows took place in Prague, Berlin and Milan.
The events are being set up by KLP, Biss Lancaster’s sister promotion
agency. London-based specialist music and youth agency, Kazoo, will be
responsible for targeting relevant media across Europe. Ballantine’s
sales in Europe dwarf its market presence in the UK.
Allied Domecq is ploughing over pounds 5 million into the Urban High
Scope Ketchum, who handle Allied Domecq’s corporate PR will continue to
run international project work for Ballantine’s Gold Seal, the
12-year-old deluxe brand.
Biss Lancaster is part of the Euro RSCG International Communications
network. Other agencies within the group include Clak Communicaciones
Integradas in Spain, Agenpress in Italy and ABC in Germany.