The Communication Group

The Virgin Hotel Collection, a marketing consortium for exclusive country house hotels, has appointed The Communication Group as its first PR agency. TCG’s task is to attract other suitable hotels to the grouping and to raise its profile among leisure and corporate consumers. The group comprises 39 hotels (including the The Close in the Cotswolds, above) and aims to grow to 50 in the next 18 months. The latest to join the collection is the Palazzo Sasso near Naples, which will be brought under the Virgin banner this autumn. The account is worth around pounds 70,000 a year in fees.

The Virgin Hotel Collection, a marketing consortium for exclusive

country house hotels, has appointed The Communication Group as its first

PR agency. TCG’s task is to attract other suitable hotels to the

grouping and to raise its profile among leisure and corporate consumers.

The group comprises 39 hotels (including the The Close in the Cotswolds,

above) and aims to grow to 50 in the next 18 months. The latest to join

the collection is the Palazzo Sasso near Naples, which will be brought

under the Virgin banner this autumn. The account is worth around pounds

70,000 a year in fees.



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