LD fine tunes MTV’s local service

Cable and satellite music channel MTV has appointed music and entertainment specialists LD Publicity as its first consumer PR agency in the UK, to support the consumer launch of MTV’s dedicated UK service in September.

Cable and satellite music channel MTV has appointed music and

entertainment specialists LD Publicity as its first consumer PR agency

in the UK, to support the consumer launch of MTV’s dedicated UK service

in September.



The appointment follows a restructuring at MTV, designed to reflect the

increasingly localised nature of its programming.



The marketing and communications departments have merged, and regional

teams have been beefed up to focus on consumer activity to support MTV’s

country-specific services.



Under this structure, LD will report to Tamara Bishopp who is head of PR

for MTV UK and who works under Giles Thomas, the head of marketing

communications for northern Europe.



The appointment was made after a competitive pitch against three other

agencies: Consolidated Communications, RDA and Beer Davies.



The launch of MTV UK, which has so far been trade-focused, has been

managed in-house by MTV’s head of corporate affairs Alison Reid.



LD’s remit is to target the consumer and will push the service through

promotions for specific programmes, aimed at driving up ratings. One of

the key programmes is So 90s, which looks back at the best and worst

music hits of the 1990s.



Media, p6.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.