Burson-Marsteller lures Edelman Japan MD Margaret Key to take charge of Korea

Burson-Marsteller has hired Margaret Key to head its Korean operation. Key arrives from Edelman Japan, which has appointed Kuniko Okuwaki as deputy MD.

Margaret Key: joining B-M
Margaret Key: joining B-M

Key joins Burson-Marsteller after more than a decade with Edelman, including a previous role as GM of Korea. She reunites with Burson-Marsteller Asia-Pacific CEO Bob Pickard, who was previously North Asia president at Edelman.

She succeeds former B-M Korean Philip Raskin who, said Pickard, ‘has decided to explore new career opportunities outside of Korea'.

Pickard said that Key's healthcare experience would also prove valuable as B-M takes ‘direct aim at the healthcare and pharma space.'

It is believed that Key took the B-M role after being offered leadership of Edelman's Korea office. ‘We wish her good luck,' said Edelman Asia-Pacific president Alan VanderMolen.

Okuwaki joins Edelman from Hill & Knowlton Japan, where she spent 14 years, most recently as president. VanderMolen also pointed out that the agency would soon be appointing a new president of Edelman Japan.



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