Transdev, one of France’s top three public transport companies, is
negotiating with Grandfield to handle its expansion into the UK
The financial PR and public affairs agency won the account to support
Transdev’s pounds 41 million agreed takeover for bus company London
United Busways, announced earlier this month.
But Grandfield is now negotiating to convert the project into a retained
account when talks with London United are completed in early August.
London United already operates local services in west and south west
London and also runs the Heathrow to central London Airbus services.
Transdev is part of the French financial services group Caisse des
In the next stage of its UK expansion Transdev is bidding, as a lead
member of the Arrow consortium, to build and operate Nottingham’s light
Grandfield is working for Transdev on a project basis on the London
The agency’s PR division advised on media relations at a national,
regional and trade press level, while the public affairs division
ensured that all politicians with an interest in the areas served by
London United were given advance warning of Transdev’s intentions.
’Entering the UK public transport market is a significant strategic move
for us and it was important that this transaction be properly
positioned,’ said Transdev chairman Philippe Segretain.