The Labour Party is considering proposals to make its media
monitoring unit self-financing - including selling specially-tailored
media briefings to individual clients.
Adrian McMenamin, head of the rapid rebuttal unit, which works closely
with the media team, confirmed reports that the idea was being
considered, although he said there had been no formal proposals.
The monitoring unit, based at Labour’s Millbank offices, provides
analysis of media coverage and predicts potential issues of concern
twice a day, seven days a week.
One former Millbank insider said private clients could be interested in
paying for the media briefings prepared for Labour because they reveal
which issues are of particular concern to the Government.
McMenamin said that the idea of individually tailored briefings is also
According to further proposals, the media monitoring and rapid rebuttal
units, which employ fewer people since the election, could be
’We have a very close working relationship and one of the options that
is being considered is whether that should be formalised,’ said