Media monitoring must pay own way at Labour

The Labour Party is considering proposals to make its media monitoring unit self-financing - including selling specially-tailored media briefings to individual clients.

The Labour Party is considering proposals to make its media

monitoring unit self-financing - including selling specially-tailored

media briefings to individual clients.



Adrian McMenamin, head of the rapid rebuttal unit, which works closely

with the media team, confirmed reports that the idea was being

considered, although he said there had been no formal proposals.



The monitoring unit, based at Labour’s Millbank offices, provides

analysis of media coverage and predicts potential issues of concern

twice a day, seven days a week.



One former Millbank insider said private clients could be interested in

paying for the media briefings prepared for Labour because they reveal

which issues are of particular concern to the Government.



McMenamin said that the idea of individually tailored briefings is also

under consideration.



According to further proposals, the media monitoring and rapid rebuttal

units, which employ fewer people since the election, could be

merged.



’We have a very close working relationship and one of the options that

is being considered is whether that should be formalised,’ said

McMenamin.



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