Worldcom has emerged as the leading European network of independent
consultancies in the 1997 PR Week European Consultancies League Table,
published this week.
Entente International Communication was pushed from the top slot by the
21-member European network, which reported a fee income of pounds 27.8
million following its merger with Globalink in September last year.
Euro RSCG held on to its number one position in the Owned Groups, and
French league tables. But in Germany Euro RSCG surrendered the top slot
to rival Kohtes and Klewes - owned by Porter Novelli International -
following a 15 per cent drop in fee income to 11.5 million.
Following its restructuring along practice management lines,
Burson-Marsteller pushed Sanchis and Asociados back into second place in
the Spanish ranking, knocked Barabino and Partners from the top of the
Italian league and topped the Belgian chart with fee income of pounds