PR battle takes off over charity helicopter crash

A PR battle has erupted following a fatal helicopter crash two weeks ago at an event organised by TV star Noel Edmonds’ charity Airborne.

A PR battle has erupted following a fatal helicopter crash two

weeks ago at an event organised by TV star Noel Edmonds’ charity

Airborne.



Speculation has already begun about who was responsible for the crash at

Glamis Castle on 13 July, in which a nine-year-old boy was killed.



Three PR consultancies are working on behalf of the three parties

involved in the event in advance of the official inquiry.



Media House has been brought in by air operator Southern Air. ’We have

been brought in to quash the wild allegations suggesting that Southern

Air was at fault,’ said Tom Cassidy, senior account executive at Media

House.



Southern Air provided two aircraft and the ground control for the

flights.



But the crashed helicopter and pilot were on loan from Kwik-Fit chairman

Sir Tom Farmer.



PR for Kwik-Fit and Farmer is handled by Citigate Scotland. Robin

Dunseath, Citigate chief executive, said: ’We are preserving a proper

silence until such time as the investigation is complete.’



Meanwhile McCann-Erickson, the retained agency for Airborne and Noel

Edmonds, has been supporting Edmonds’ view that his charity is not to

blame.



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