A PR battle has erupted following a fatal helicopter crash two
weeks ago at an event organised by TV star Noel Edmonds’ charity
Speculation has already begun about who was responsible for the crash at
Glamis Castle on 13 July, in which a nine-year-old boy was killed.
Three PR consultancies are working on behalf of the three parties
involved in the event in advance of the official inquiry.
Media House has been brought in by air operator Southern Air. ’We have
been brought in to quash the wild allegations suggesting that Southern
Air was at fault,’ said Tom Cassidy, senior account executive at Media
Southern Air provided two aircraft and the ground control for the
But the crashed helicopter and pilot were on loan from Kwik-Fit chairman
Sir Tom Farmer.
PR for Kwik-Fit and Farmer is handled by Citigate Scotland. Robin
Dunseath, Citigate chief executive, said: ’We are preserving a proper
silence until such time as the investigation is complete.’
Meanwhile McCann-Erickson, the retained agency for Airborne and Noel
Edmonds, has been supporting Edmonds’ view that his charity is not to