Geoff Ellerton, London Transport’s top PR man, is tipped to land
the director of marketing job after the resignation of Norman Cohen.
Ellerton, who joined London Transport in February as head of marketing
communications, currently handles public affairs, publicity and
advertising, reporting to Cohen.
Media relations manager Philip Carter, corporate relations manager
Claire Filby and advertising manager Charlie Edelman all report to
The financial future of London Transport, which includes the underground
and bus networks, is uncertain, as the Government considers how to
invest in the cash-starved system and the debate over privatisation
Cohen, who has been marketing director for two years, told PR Week his
decision to resign was entirely personal.
’I still believe passionately in what London Transport stands for,’ he
said. ’We are about to go into a period of review. If I stayed I’d be
committing to see it right through.’
Cohen, 57, will leave in six months’ time, after 26 years with the
He said he will explore other interests.
’If there’s any consultancy work I may look at that, and I’ve had some
involvement with Business in the Arts which I would like to develop,’ he
Cohen’s remit at London Transport includes PR, advertising, promotions
and customer services. The transport museum and ticket agencies also
report to him.