Ellerton tipped for key London Transport job

Geoff Ellerton, London Transport’s top PR man, is tipped to land the director of marketing job after the resignation of Norman Cohen.

Geoff Ellerton, London Transport’s top PR man, is tipped to land

the director of marketing job after the resignation of Norman Cohen.



Ellerton, who joined London Transport in February as head of marketing

communications, currently handles public affairs, publicity and

advertising, reporting to Cohen.



Media relations manager Philip Carter, corporate relations manager

Claire Filby and advertising manager Charlie Edelman all report to

Ellerton.



The financial future of London Transport, which includes the underground

and bus networks, is uncertain, as the Government considers how to

invest in the cash-starved system and the debate over privatisation

continues.



Cohen, who has been marketing director for two years, told PR Week his

decision to resign was entirely personal.



’I still believe passionately in what London Transport stands for,’ he

said. ’We are about to go into a period of review. If I stayed I’d be

committing to see it right through.’



Cohen, 57, will leave in six months’ time, after 26 years with the

organisation.



He said he will explore other interests.



’If there’s any consultancy work I may look at that, and I’ve had some

involvement with Business in the Arts which I would like to develop,’ he

said.



Cohen’s remit at London Transport includes PR, advertising, promotions

and customer services. The transport museum and ticket agencies also

report to him.



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