A few nails were bitten to the quick at Ketchum Life last week, the
agency entrusted with the consumer launch of the new Rover 75.
Determined to make a splash, the agency commissioned ex-Eurythmics
member Dave Stewart to compose a piece of music incorporating Rover car
The piece was played by the Royal Philharmonic Concert Orchestra, 75 new
Rovers and violinist Vanessa-Mae in a car park next to Tower Bridge.
Aside from car horns going off at the wrong moment, account leaders
Andrew Bloch and Nadia Gabbie were terrified it would rain or the bridge
would have to be opened in the middle of one of the performances.
As it turned out, Ketchum Life’s only serious challenge was trying to
persuade Vanessa-Mae, who performed standing on the roof of a white
Rover 75, not to wear her high heels - it’s difficult to sell a new car
with scratched paintwork. Stars will be stars though, and the violinist
refused to take off her shoes.
But potential disaster was averted when some bright spark at Rover asked
the precocious musician to autograph the bonnet, which she had scratched
while mounting the car. It has now been detached and will be auctioned.