Flack: Flack

1. There was the glittering launch of the Jaguar Academy of Sport last Thursday, organised by the irrepressible Stuart Dyble of Influence.

Jaguar Land Rover's comms director Simon Warr talked cricket with former England captain Michael Vaughan OBE, while Flack lunched with heptathlete Jessica Ennis.

2. LazyTown Entertainment's PR and marketing director Suzanne Noble is celebrating after LazyTown superhero Sportacus (aka Magnus Scheving) joined First Lady Michelle Obama for a charity football event to promote kids' health in Washington DC last week. The event, part of Obama's 'Let's Move' campaign, was covered internationally by the media and made it on to The White House's home page.

3. Burgess Pet Care has hired Freshwater to promote Rabbit Awareness Week in April. It will push 'good rabbit health and wellbeing among UK rabbit owners' across online, print, TV and radio. Who says there are too many awareness weeks?

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