Campaigns: Public sector - Petition saves human trafficking unit

Campaign: Stop the closure of the Met Police's human trafficking unit
Client: London MEP Mary Honeyball
PR team: Journalista
Timescale: October-December 2009
Budget: £3,000

A leaked story announced on the Today programme revealed the Met police planned to shut its human trafficking unit.

Objectives

- To stop the closure of the unit

- To increase public awareness of the unit

- To raise awareness of the plight of women trafficked into the UK

- To strengthen political awareness of Mary Honeyball MEP as a politician and women's rights campaigner.

Strategy and plan

The PR team set up an online petition to keep the unit open. Comment pieces from Honeyball were placed in European, national, regional and local press to raise awareness. Campaign groups such as Anti-Slavery International lent their support. Honeyball's Facebook site, Twitter page and blog were all used to draw attention to the petition.

Measurement and evaluation

More than 100 pieces of coverage were secured across titles such as The Guardian, the London Evening Standard, New Europe and labourlist.org. Honeyball also appeared on The Politics Show, Women's Hour and LBC Radio talking about the campaign.

Results

The petition collected 2,000 signatures.

The Met Police decided to keep the unit open as a dedicated area in specialist crime.

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