Opinion: From our Readers - Evolution is about adaptability and agility

Ash Coleman-Smith oversimplifies a complex issue in his call for PR people to specialise (Opinion, 26 February).

Over here in France, there is a long-established culture of work specialisation with more than 1,000 different recognised 'metiers'. Many are now finding their specialist skills irrelevant, hit by the double whammy of fast changing consumer tastes and an economic downturn for which few were prepared.

Evolution is also about adaptability and agility. The 'Jack of all trades' will prevail if the 'master of one' finds there are suddenly not enough customers.

Andy Turner, founder, Six Sigma PR

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