LOS ANGELES: Fleishman-Hillard is in talks to buy celebrity PR
agency BWR. With the corporate and entertainment arenas converging, the
deal would give F-H access to celebrities for integrated campaigns.
The move follows a statement by F-H chairman John Graham earlier this
year that he intends to grow the agency internally and through the
purchase of other agencies.
One of F-H’s biggest buys this year has been Watt, Roop and Co, the
third largest PR firm in Cleveland, with fees of pounds 27.2
BWR works with the likes of actors Leonardo DiCaprio, Brad Pitt, Michael
J Fox and comedian-actor Chris Rock. Other clients include Disney and
The deal follows a pattern set by McCann-Erickson, who recently acquired
celebrity agency PMK.
F-H recently appointed Doug Dowie as general manager of its Los Angeles
office, which recorded a 30 per cent gain in revenues last year to over
dollars 11 million. The office has 80 employees.
Major clients for the office include Sony PlayStation, Nestle and United