The Week in Charities

Optometry Scotland has called in Tartan Silk Public Relations to raise its profile.

The Edinburgh-based agency will promote and support the non-profit-making organisation, which works on behalf of the optometry sector to raise standards and secure funding. The body also tries to raise awareness of the importance of regular eye examinations.

The School Food Trust has appointed communications charity Media Trust to produce a five-part TV series for its new campaign. The series, which will be broadcast on the Community Channel, will follow five schools as they transform their canteen as part of the School Food Trust's Canteen Rescue competition.

Bright Young Things Communications is still the trust's retained PR agency.

Voice4Change England and Charity Evaluation Services have launched a campaign to encourage BME third sector organisations to show evidence of the value and benefits of their work.

The campaign targets BME third sector organisations that want to improve what they are doing but may not be familiar with performance jargon.

The campaign, part of the National Performance Programme, has been developed with the input of ten key BME campaign partners across the country including frontline BME groups.

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