BRUSSELS: Euromat, the trade association for European manufacturers
of arcade games, has chosen European Strategy to manage its secretariat,
including all its PR and lobbying, on a six figure fee.
This is the first time Euromat has outsourced its Brussels
European Strategy has been briefed to lobby for the introduction of a
two-euro coin, alongside planned one-euro coins and notes.
European Strategy’s three-strong account team will be led by agency
deputy managing director Maurits Bruggink, who reports to association
president Eduardo Santoja.
Bruggink said: ’Euromat is concerned that the euro will be introduced
smoothly, and that coins be distributed with the same quality and
quantity across Europe.’