The Week

The Conservative Party has signed up Clarence Mitchell, spokesman for Madeleine McCann's parents, as head of media monitoring for its general election campaign.

Unilever has appointed its executive vice-president homecare, oral care and water Keith Weed as chief marketing and comms officer. The FMCG giant insisted the appointment did not affect the role of senior vice-president comms Gavin Neath.

Peugeot UK has called in House PR to handle its PR with non-automotive media. Peugeot is attempting to broaden its appeal with lifestyle media.

WPP has reported a drop in like-for-like PR revenues of 7.4 per cent during 2009.

Hogarth has been chosen by Stroud and Swindon to support media comms around a potential merger with FD-advised Coventry Building Society.

The Central Office of Information (COI) has appointed Nixon McInnes to implement a social media campaign for the Department for Children, Schools and Families to inspire young people.

Lexis Sport & Entertainment and Text 100 have launched a partnership to help brands and rights holders in the sponsorship sector.

Samsonite, the luggage brand, has hired Rain Communications as its lead European and UK agency for 2010.

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