STOCKHOLM: Top three Swedish PR agency Lexi-vision, whose clients
include Electrolux and building company NCC, has filed for bankruptcy
after its financial backer, printing group Graphium, pulled its
Last year, Lexivision suffered a loss of over pounds 1 million, the
result of a period of acquisition which coincided with a loss of
confidence as companies prepared for the possibility of a global
’We made too many investments, a lot of people showed interest in our
services, and then the market was suddenly not there,’ said managing
director Jan-Erik Ander.
Lexivision was founded in 1993 by Ander, together with Peje Emilssom,
after he left Sweden’s largest PR group, Kreab.
Ander had been MD of Kreab for ten years.
In 1997, Lexivision began a process of expansion through acquisition,
growing to a staff of 130, with offices in Malmo and Stockholm.
However by autumn 1998, the agency was experiencing financial
difficulties as the market dried up and Ander sought outside
In late 1998, printing company Graphium bought a 70 per cent stake in
the agency. Graphium was to invest pounds 1 million in Lexivision to
wipe out its debts, but at the start of last week, backed out of the
The company, declared bankrupt, is now in the hands of lawyers Hagglund
and Ramm Ericson.