The Rugby Football League last week appointed McCann-Erickson PR to
increase attendance at its matches and raise its profile in advance of
next year’s World Cup.
The account, won after a competitive pitch, will be spearheaded by
McCann-Erickson’s Manchester office, which will use the agency’s
national network for particular projects.
The league has been asked by Rugby League International to organise the
next Rugby World Cup, which will take place in the UK next year.
The agency has been tasked with widening its fan-base, which is mainly
in the North of England, and has traditionally been seen as working
Jo Leah, the agency’s Manchester managing director, who is heading the
account, said: ’Rugby League has a northern bias. We are taking the
message south and trying to get a wider social mix through the
Under the slogan ’Love this Game’, McCann-Erickson will promote the game
to women as well as men, as 35 per cent of league crowds are female.
Work on the account begins in July and is expected to run until the end
of the year.
P Earlier this month, McCann-Erickson PR was hired to run a campaign to
re-energise town and city centres in the South East of England by the
Association of Town Centre Management. The agency will promote the
benefits of town centres to investors, consumers and businesses. The
campaign is expected to roll out nationally.