Peugeot UK selects House PR for UK communications brief following review

Peugeot UK has chosen House PR to handle its communications with non-automotive media, following a multi-agency review.

House PR appointed: Peugeot
House PR appointed: Peugeot

A Peugeot spokesman told PRWeek that House PR has been handed projects to boost Peugeot's presence in ‘men's, women's and other lifestyle titles'.

As an example the spokesman pointed to a new project to exploit the 2009 Intercontinental Rally champion Kris Meeke, who drives a Peugeot 207. ‘That's a particular project we're going to be working on.'

Five agencies took part in the pitch for the newly created assignment.

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