The PRCA has withdrawn from active membership of the National
Committee on Editorial Independence as it does not believe it to be an
effective means of combatting publishers who charge for editorial.
’This is not a core issue for the PRCA and not a good use of members’
fees,’ said chairman Adrian Wheeler.
The decision was taken after the committee approached the PRCA seeking
greater funds to step up its campaign.
John Rose, chairman of the committee, said the organisation is seeking
to step up its campaign after a significant victory last month when the
Periodical Publishers Association (PPA) agreed to change its stance on
’The (committee) has obtained a ruling from the PPA that news releases
may not be converted into advertising and that individual publishers may
not decide for themselves what is or is not advertising,’ said Rose.
In 1998, over pounds 1 million was raised by publishers charging for the
publication of press releases through claims about costs related to text
management and colour separation.
The committee was created two years ago by organisations such as the
PRCA, IPR and National Union of Journalists to combat the practice of
charging for editorial.
’The PRCA cares about this issue, but we do not think it wise to pursue
it through this committee,’ said Wheeler.