The Bulgarian trade and tourism ministry and tour operator Balkan
Holidays have chosen Eligo to entice tourists from the UK and Ireland to
Eligo will reassure travellers that Bulgaria has not been affected by
the recent Kosovo war.
This is the first time since the collapse of the Soviet empire that
Bulgaria has hired external PR advisers. The move follows a period of
direct investment in the Bulgarian tourism industry.
Eligo, on an initial six-month contract, has been briefed to mount a
trade and consumer PR campaign under the banner ’Bulgaria - a treasure
to discover’, highlighting the high quality, inexpensive summer and
winter holidays available in Bulgaria.
Eligo’s managing director and founder Anthony Bailey - a former
Burson-Marsteller director - will lead the Bulgarian account, reporting
to trade and tourism minister Valentin Vassilev.