APR is joining forces with Cologne-based agency PR People to form APR Germany. APR has previously worked with PR People for a number of years on clients including Visteon.
APR Germany will enable clients of both organisations to access media across the world via APR's existing links including APR of America and APR China, as well as affiliate relationships in Brazil and Mexico.
APR Germany has already signed up new clients including TMD Friction.
APR founding chairman Martin Hayes said: ‘Our strategy is to develop our capabilities in key automotive markets worldwide and following on from the US and China, Germany is of course somewhere we have to be. The team in Cologne will be critical for many of our clients as they target this key market.'