Many consultants have moved mountains for clients but few have
moved themselves up the mountains.
However, three Drum Venture Communications staff are making the ultimate
sacrifice and climbing the UK’s three highest peaks, in the name of
client Children’s Aid Direct.
Managing director Lisa ter Haar, account manager Victoria Reynolds and
account director Joy Grover, will be aiming to climb Ben Nevis, Scafell
Pike and Snowdon in 24 hours, as part of the Maiden Outdoor Challenge,
which raises funds for Children’s Aid Direct.
In true PR-style, the Crampon Three are not going quietly. Instead they
have recruited actress and model Paula Hamilton, Tomorrow’s World
presenter Philippa Forester, two national newspaper journalists and a
fitness consultant to form the all-women ’Ab Fab Maidens’ team. Lisa ter
Haar says the eight are following a strict fitness regime and that she
is now able to endure a full 10 minutes on her gym treadmill. ’Before
all this, I was much more likely to be lunching at Orso’s than climbing
mountains,’ she confides.
- When ascending the three peaks, the Ab Fab Maidens may bump into a
team of Haymarket Business Publications’ finest. PR Week group editor
Stephen Farish and editorial director Simon Marquis will be just two of
a seven-strong challenge team out to provesome idiotic macho point. All
sponsorship donations will be gratefully accepted.