Some businesses get quite nasty about senior staff starting up
rival companies, so it’s nice to see Shandwick being so grown-up over
Chris Matthews, ex-chief executive of Shandwick Consultants.
Although Matthews caused some embarrassment two months ago when he left
Shandwick, with three other board directors, to start the Hogarth
Partnership, his old firm is good enough to sing his praises via its web
Cross-referencing Matthews’ name with Shandwick while surfing the Net,
our resident propeller head was amused to discover his face beaming down
from the top of the Shandwick site. The Hogarth founder, apparently, is
particularly experienced in handling complex and sensitive arrangements,
such as crisis work, reputation management and company relaunches.
Furthermore, among other tributes, it says Matthews has won an IPR Sword
of Excellence - and has overall responsibility for Shandwick
Consultants’ 100-plus clients.
Hurrah then, for Shandwick’s magnanimity. After all, a company that has
trumpeted its pounds 10 million investment in a global Internet system
and which has a dedicated new media offshoot, Shandwick Interactive,
couldn’t have forgotten to update its own corporate web site. Could it?