Sports brand Mitre calls in Threepipe Sport to launch Tensile football

Threepipe Sport has been hired by sports brand Mitre to handle the launch of its Tensile football.

Threepipe called in: Mitre
Threepipe called in: Mitre

The new ball, which will be used in all Football League and Scottish Premier League games during the 2010/11 season, goes on sale next month. 

Threepipe Sport will deliver a social media and product PR campaign to raise awareness among football fans and players around the UK.  

Threepipe director Eddie May said: ‘Mitre is the original football brand and has great resonance with football players.  The new Tensile ball shows the brand at the cutting edge of innovation and product design.'

 

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