PRCA set to lobby against NLA plans

The PRCA is embarking on a concerted lobbying campaign opposing plans by the Newspaper Licensing Agency (NLA).

Fight on his hands: Francis Ingham
Fight on his hands: Francis Ingham

The trade body for PR consultancies is strongly opposed to the NLA's proposals to charge for the receipt or forwarding of URLs.

This week, the PRCA turned to pollsters ComRes to get a snapshot of MP opinion on the issue.

ComRes polled 151 MPs on newspaper copyright, and in particular on the NLA's proposals to charge for the receipt or forwarding of URLs.

It found that 65 per cent of MPs disagreed that a licence fee should be payable for the distribution of URLs where the newspaper would not normally charge a fee to view.

PRCA director-general Francis Ingham said: 'We will now be rolling out the next stage of our campaign against the NLA's plans. It centres on good, old-fashioned political lobbying.'

A spokesman for the PRCA added that this would mean 'drawing on our contacts with the current Government and the Tories'.

Ingham is a former senior policy adviser at the Confederation of British Industry.

In 2003, he was campaign co-ordinator for Conservative candidate Steve Norris' unsuccessful bid to be mayor of London.

The PRCA may also choose to draw on the expertise of its public affairs committee, chaired by Rod Cartwright, MD of public affairs at Ketchum.

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