Waggener Edstrom opens in South Africa after Microsoft win

Waggener Edstrom has extended its business with key global client Microsoft into Africa, and is using the new win to launch its first office on the continent.

Chris Talago and Marcus Sorour
Chris Talago and Marcus Sorour

The agency secured Microsoft's pan-African corporate and technology business, covering East, Central Africa and the Indian Ocean islands, following a three-way pitch.

To service the account, Waggener Edstrom has hired Marcus Sorour as GM of a new, wholly-owned office in Johannesburg, South Africa. Sorour, who joins Wag-Ed's EMEA board, arrives from Text 100 South Africa.

‘Marcus' proven ability to run influential campaigns and South Africa's positive economic growth creates an exciting platform for Waggener Edstrom Worldwide not just in South Africa but throughout the region,' said Wag-Ed EVP and EMEA GM Chris Talago.

‘As our clients are actively expanding communications programmes in Africa, our expansion is timely.'

The addition of South Africa, takes Wag-Ed's presence to 16 international offices.


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