Denmark’s national health board has appointed PR agency Advice to
help create and implement a pounds 400,000 safer sex education campaign.
The appointment follows a call for tender by the board in January (PR
Week, 7 February).
Five agencies were shortlisted for the contract, which is for 12 months
with a possible extension of up to three years. The campaign will seek
to raise awareness of HIV prevention and will target holidaymakers,
travellers and people living and working abroad.