PSINet, the Internet service provider, has hired Kinross and Render
to manage its PR in the UK, Germany, Belgium, France and Italy.
Appointed following a competitive pitch against Insight Marketing
Communications, the agency has been charged with running a programme of
media relations, industry analysts’ briefings and specialist seminars in
the UK. It will also develop a core programme which will be implemented
locally through Kinross and Render’s ECCO network partners.
Chief executive Sara Render said the campaign would stress PSINet’s
technological edge over its competitors and highlight the business
benefits of its services for company directors.
Based in Virginia, PSINet provides services ranging from dial-up access
to high speed dedicated leased line attachments.
- Kinross and Render has set up a specialist consultancy to help
companies design and maintain web sites. Called Flying Colours, the
agency will be launched next month and will be headed by chief executive
Sara Render until a managing director is appointed to head its
four-strong team.
