Darwall Smith Associates may have to wait up to six months before
it finds out whether it will hold on to the Tampax PR account.
The future of the account, which is among the agency’s three largest,
was put into question two weeks ago when brand-owner Tambrands was
acquired by Procter and Gamble for pounds 1.6 billion.
P&G handles public relations for its existing sanitary protection
product - Always panty liners - in-house.
Lucy Darwall-Smith, managing director of DSA, told PR Week: ’We’ve been
handling consumer PR for Tambrands since 1985 and are very close to the
client, but there’s no news as yet as to what will happen once the
acquisition is completed, we are obviously hoping it will be business as
The deal still has to get clearance from the anti-trust authorities in
the US. Procter and Gamble director of corporate affairs Dick Johnson
said: ’It may take anything between three and six months before the deal
goes through, so we can’t comment on any implications of the takeover at