The Royal National Institute of Blind People appoints for online campaign

The Royal National Institute of Blind People (RNIB) has appointed to launch its first ever online campaign especially for general practitioners. head of healthcare comms: Simon Grime head of healthcare comms: Simon Grime

With 50 per cent of sight loss being avoidable, RNIB is keen to see an improvement in decision-making about eye health in day-to-day clinical practice. 

The five month awareness and education campaign is designed to improve GP understanding of the diagnosis, treatment and care solutions for patients with eye health problems.

The launch follows research carried out by among doctors to determine their confidence levels when dealing with eye health issues.  The campaign content is based on these findings and has been tailored precisely to doctors' needs. 

Barbara McLaughlan, RNIB campaigns manager, said: 'Our work has previously focused on influencing national policy or individuals' health choices, but targeting GPs effectively has been a challenge for us. Thanks to the in depth research we were able to conduct beforehand, we've designed a campaign which addresses the specific areas in which GPs have said they require the most help.'

Simon Grime, head of healthcare communications for, added: 'Thanks to the comprehensive educational resources that have been created, this campaign will bring about a real change in the diagnosis and treatment of ophthalmic patients.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in