Red Rooster PR is fuelling the launch of advertising for
Whitbread’s ’buzz drink’ Wild Brew with a pounds 100,000 summer PR and
The alcoholic guarana drink’s ’Buzzin’ around the UK’ tour will target
tastings at clubbers across the UK dance scene and give away Wild Brew
in independent record shops, clothing stores and hairdressers. Whitbread
is spending pounds 500,000 on marketing for the brand, which is the
first buzz drink to advertise.