Neill Macklin, former non-executive chairman of Cohn and Wolfe, has
joined its sister agency Burson-Marsteller as the new marketing practice
vice-chairman for Europe.
Macklin’s key responsibilities will be to drive new business activity
for the marketing practice in Europe and the UK. He will also talk to
clients at senior level to look at long term strategy planning.
Following the departure of Liz Freeborn (PR Week, 18 April), Macklin
will also temporarily oversee the UK marketing practice. He expects to
be very much involved in the search for a replacement.
’It’s important that stability and security is returned as quickly as
possible,’ Macklin said, describing the marketing team as ’damn
Macklin plans on working with clients and says he hopes that the
marketing practice will become a greater part of clients’ planning teams
as well as their implementation arms.
’The advantage of Burson-Marsteller (being structured) on a global basis
is that there are many senior relationships which have been in place for
a long time,’ he said.
Macklin will report to B-M’s European chair of marketing practice,
Macklin left his job at Cohn and Wolfe in January. ’It was a general
management and guidance role, behind the scenes,’ he said. ’I provided a
bit of grey hair!’ Macklin said that he would not be replaced at Cohn
and Wolfe as Martin Thomas and James Thellusson had now ’proved