Boots the Chemist is to boost its in-house PR team by setting up a
separate consumer PR unit and creating the new roles of director of
communications and director of customer service.
The news follows the company’s decision last year to bring its PR and
marketing support in-house for its leading brands - activities which
were previously handled by external consumer PR consultancies.
The new post of director of communications is to be filled by Ian
Wright, currently head of public relations for Boots Healthcare
Reporting to personnel director David Kissman, Wright will work closely
with The Boots Company’s corporate affairs department.
He will be responsible for managing corporate reputation and external
communications as well as developing and managing internal
communications, particularly during the period of structural change.
Jayne Mayled has been appointed head of consumer PR, leading a 25-strong
PR unit from 1 May. She will manage all consumer public relations,
including PR support for leading Boots brands such as No7 and 17
And Sheilagh Patterson, who previously held the position of director of
customer services and public relations, takes on the new role of
director of customer service.
The decision to split customer service from consumer PR, according to a
Boots The Chemist spokesman, is ’designed to focus greater attention on
all aspects of the customer offer’.
Both Patterson and Mayled will report to marketing director Richard
Wright’s promotion opens up a gap at Boots Healthcare International,
which will now have to recruit a replacement head of public
That role, which focuses on building BHI’s corporate reputation
internationally, is also involved in building international business,
including the launch of products, such as Strepsils and Nurofen,