The Commercial Radio Companies’ Association is aiming to fine tune
the image of commercial radio with the appointment of two communications
CRCA, the trade body for commercial radio, has appointed political
consultancy Market Access to provide support on public affairs, while
Grandfield has been appointed to handle PR.
This is the first time that the body has called in outside PR
It has traditionally managed its public affairs in-house through
research and communications manager Rachell Fox, supported by its
members’ own initiatives.
’We want to raise commercial radio’s profile and improve understanding
of its concerns among opinion formers inside and outside Parliament,’
said CRCA chief executive Paul Brown.
’We want to ensure that commercial radio brands enjoy the best possible
opportunities to survive.’
The agencies were appointed after a competitive pitch two weeks ago.
The pitch list also included MacLaurin Communications, Hammond
Communications and Laura Sandys Associates.
Brown said: ’It was a difficult choice - all the companies we spoke to
were of the highest calibre. But in the end we felt that a combination
of Market Access’ track record in government affairs together with
Grandfield’s expertise in the media sector would best serve the
industry’s current needs.’
Grandfield’s media clients include Telewest and Welsh TV channel S4C,
while Market Access’ media clients include the British Media Industry
Group and CCA.